Two very different businesses that a patient can reach with the same search: where do i get custom orthotics near me. Hanger Clinic fits prosthetic limbs and braces under medical supervision, with 2,054 certified clinicians on its website. The Good Feet Store sells arch supports from a shelf.
Read the way an AI assistant reads them, the arch support shop explains itself better than the clinical provider. A Hanger clinic page carries the address, the phone and a map pin in its code, and never writes the opening hours in words. A Good Feet store page spends 12,473 characters explaining the product and prints its hours in plain text, with no map pin.
Five questions: each side answers two, and three go unanswered by both
We scored the page a patient actually lands on, read before JavaScript runs.
Hanger Clinic hangerclinic.com
2/5
- ✓Where is it?
- ✕Is it open now?
- ✓Can a map place it?
- ✕Who will treat me?
- ✕Will insurance cover it?
Good Feet goodfeet.com
2/5
- ✓Where is it?
- ✓Is it open now?
- ✕Can a map place it?
- ✕Who will treat me?
- ✕Will insurance cover it?
Method: scored on the raw page, before JavaScript runs, on 2 October 2026. 60 clinic pages, 60 store pages and 40 clinician profiles, sampled at random and fetched one at a time. Both sites answered a browser and Googlebot the same way.
Hanger publishes 2,054 certified clinicians
Nobody else in this series has that. Every clinic page carries a medical listing: the street, the phone, the coordinates. Each one links out to about three of the practitioners who work there, and behind them sit 2,054 profile pages, most carrying the certification in the title.
- Hunter Amundson, LCPO
- Chuck Jakab, CPO
- Anna Zeek, MPO, CPO
- Alicia Payne, CPO
- David Mumma, BOCO
- Mark Wilson, CP
A typical clinic page also names 9 conditions it treats (the median of the 60 we sampled).
To a machine, a certified prosthetist is just another web page
A person reading a Hanger profile sees the credentials, the role and the clinic. The page data behind it names no person at all: no name field, no qualification, no job title.
hangerclinic.com/find-a-clinician/anna-zeek-mpo-cpo · every type in the page data
"WebPage" · "WebSite" · "Organization" · "BreadcrumbList" · "ImageObject"
No Person. No credential. No job title. 0 of 40 profiles.
Both ask you to book. Neither gives an assistant a reason to pick them
Every page we opened, on both brands, carries a booking button. Not one carries the two things an assistant repeats when it recommends a place: a star rating it can quote, and answers to the questions patients ask.
What that costs: an assistant asked for a good orthotics provider has a phone number for both, and evidence for neither.
The arch support shop wrote its AI file by hand
Good Feet’s llms.txt is organised the way a patient thinks: the fitting process, the three-step system, pain, a section called Medical Expertise. Hanger’s was generated by its SEO plugin.
The two llms.txt files, side by side
goodfeet.com Our Fitting Process · Three-Step System ·
Pain Management · Medical Expertise
hangerclinic.com "Generated by Yoast SEO v28.4"
opens on Terms of Use · lists 5 of its 2,054 clinicians
The shop writes three times as much, and says when it opens
Strip the code from both and weigh what is left for a reader, or for an assistant quoting a page. The store pages carry the product, the process and the opening hours in words. The clinic pages keep their hours in the code only.
Every Good Feet store page we opened also carries a video in its page data; Hanger has none. The cost is weight: 540 KB of HTML per Good Feet store page, against 121 KB at Hanger. Rich, and heavy on a phone.
To be fair: the shop cannot answer the clinical half
Good Feet names no practitioner, no credential and no insurance, because it is a retailer and not a care provider. That is the honest division. The gap worth noting is smaller and entirely fixable: not one of its store listings carries map coordinates. Hanger puts them on all 60, so an assistant placing a Good Feet store on a map has to work out the address itself.
These two are not the same business. One fits prosthetic limbs and braces under medical supervision, the other sells arch supports off a shelf. The comparison is of how each explains itself, not of the care they give.
The scorecard: five each, and four that neither one passes
Eleven checks, the same method, both brands.
| Check | Hanger | Good Feet |
|---|---|---|
| A note written for AI enginesAn llms.txt on the domain | ✓ | ✓ |
| That note written by handNot auto-generated by a plugin | ✕ | ✓ |
| A business listing on every pageAddress and phone a machine reads | ✓ | ✓ |
| Map coordinates in the listingSo an assistant can place it | ✓ | ✕ |
| Hours a person can readPrinted, not only in the code | ✕ | ✓ |
| Named practitioners with credentialsThe people who do the work | ✓ | ✕ |
| Those practitioners marked as peopleSo a machine knows they are clinicians | ✕ | ✕ |
| Insurance carriers namedWhich plans actually pay | ✕ | ✕ |
| A star rating a machine can quoteThe proof an assistant repeats | ✕ | ✕ |
| Answers to common questions, marked upThe FAQ block assistants lift from | ✕ | ✕ |
| Dead URLs return an errorNot “200 OK” for a page that isn’t there | ✓ | ✓ |
Why this matters to a clinic
Credentials only count when a machine can read them. Hanger employs the specialists and publishes a page for every one of them, and still hands an assistant less than a shop selling inserts.
If you have certified clinicians, say so in a form a machine understands: the name, the letters, the role, and the plans you accept, written on the page.
- We search for your clinic the way a patient would. Your city and your competitors, on Google and on the AI assistants.
- You get the gaps in plain sentences. One list you can hand to whoever runs your website.
- It takes a day. No commitment, no cost.
Download the slides (PDF, 785 KB)
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